G3 (Genuine Guide Gear)

Today, the company’s products are used by professionals and amateurs alike, in a wide range of fields. G3 has also launched new product lines, including lightweight skis and bindings, backcountry safety equipment and the best climbing skins around.

The goal of the engineers at G3 is to create gear that stands up to the rigours of real-world use, not chasing the market with subpar quality products. You’ll find that dedication embodied in everything they produce.

The G3 Ion binding is regarded as the most user-friendly tech binding on the market. That says a lot in a market of very non-user friendly bindings. The Ion is our go-to tech binding recommendation. Suitable for nearly everyone who is putting together a dedicated touring setup. Package it up with a pair of G3 Alpinist + Universal  and you are well on your way to having an enviable backcountry setup

New to the Market is the ultra-lightweight G3 Zed, Built from the Ion platform, but stripped of all excess weight. If your focus is on the uphill rather than the down, check out the Zed.

If you enjoy the Backcountry, G3 offers the products you need to stay safe and have fun. Get your fun on and enjoy the peace of mind that comes from using quality gear.