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About Us

Our goal is pretty simple: we want to be the best online retailer of ski equipment in Australia.

Our way of doing this is also pretty simple: put the customer first and think outside the box to deliver the best possible experience and service. 

The internet has changed the way people research their purchases & shop forever. There is no putting the genie back in the bottle, and pining for the 'good old days'. We know this, we live this and we breathe this.

Australian consumers want more, and they deserve more. They deserve to be treated with respect and provided with all the information they require to make an informed decision. It is our clear goal to be providers of this information. We have enormous ski industry experience and share this with our customers every day.

The Showroom

But online isn't for everyone, so we also have a showroom located at 2 Grattan St Prahran 3181.

You can come down, check out items in person, try on your size and chat with us and share our experience. We won't bullshit you and we won't let you leave with a product we don't feel is the very best for your needs.

If you've seen something cheaper elsewhere you can show us on our in-store computers and we can work out a deal that's fair for both of us. We are doing this because we're passionate about skiing, and passionate about helping skiers. We have attained the highest qualification available to ski instructors in Australia - the APSI Level IV - and a proven track record of going above & beyond to enhance the experience of the skiers we taught. We travel extensively and ski for ourselves whenever possible, with a combination of knowledge that incorporates beginner skiing needs right through to experts, on-piste and off, backcountry, freestyle and terrain park.

Don't believe us? Check out our Trip Reports & see for yourselves. Just as master craftsmen perfect their tools, we live, eat and breathe ski equipment. And we want to share our knowledge with you. We will only stock gear that we have personally tested, or comes recommended by our small circle of trusted experts. And the beneficiary of that will be you, the aussie skier.

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