Richard Ross loves to ski. He skied regularly as a child at Mt Buller, Victoria and competed with the Mt Buller Race Club as a teen. After studying Science at the University of Melbourne, he was hired as a Ski Instructor at the Buller Ski School where he taught for 10 years. During this time he achieved the highest certification possible, the APSI Level IV, as well as becoming an APSI Trainer, Examiner and member of the Technical Committee – where he was a contributor to the Alpine Teaching Manual. As well as teaching regular lessons, Richard was a stalwart on the Team Extreme and Zero Gravity seasonal programs, with a passion for turning kids into lifelong skiers. In the off-seasons he travelled to Colorado and Utah to teach at the Vail, Canyons and Deer Valley Ski Schools.

Ski travel has been a massive part of Richard’s skiing career with trips to over 60 resorts in NZ, Canada, USA, France, Italy, Switzerland, Japan and Turkey, As a result of this travel he wrote an eBook in December 2011 called The Powder Bible – which emphasises the importance of research and flexibility to ensure good snow conditions on your holiday.Since leaving the Mt Buller Ski School, Richard turned his eye to the backcountry, enjoying many ski touring and ski mountaineering exploits in Europe, Japan and our own Australian Alps - with a high point being completing the Haute Route in 2015.

He also spent four years in his family’s manufacturing business heading Sales and Business Development. His entire professional career has been at the front line of customer service and he is determined to swim against the tide of Australia’s ailing retail sector by listening to customers and delivering on their needs – combining this with his technical skiing knowledge means that he is eminently qualified to assess a skier’s needs and recommend the perfect gear. What about Ski Retail? Richard has worked at Colorado’s finest and most famous Ski Store – Gorsuch in Vail Village. Look it up.

His dirty little secret is that he’s a massive geek. But that’s a good thing for an owner of an e-commerce focused ski store – he has built the site himself from the ground up and is constantly researching on how to be at the forefront of online retail, marketing and social media. He particularly loves the disruptive nature of the internet but promises to use his skills for good, not evil.

When he’s not skiing, which is rare, he enjoys golf, good coffee or watching the Bombers or the Aussies at the MCG with his wife Nicole, Mrs aussieskier.